Bugatti at The I.C.E. St. Moritz: A Symphony of Elegance, Heritage and Extreme Performance
Image: Bugatti Automobiles S.A.S.
At The I.C.E. St. Moritz, the frozen lake of the Engadin once again became a stage for automotive culture at its most exclusive. Set against the snow-covered Alpine landscape, Bugatti presented a carefully curated blend of historic icons, modern engineering and artistic performance—turning the winter spectacle into a rolling tribute to the brand’s legacy.
A Frozen Stage for Automotive Grandeur
The I.C.E. St. Moritz draws more than 20,000 automotive enthusiasts from around the world, transforming the ice-covered lake into one of the most distinctive concours venues anywhere. Classic and contemporary vehicles alike are showcased not only as static exhibits, but as moving works of art in an environment that tests both aesthetics and engineering.
Honouring the Bugatti Veyron Legacy
Central to Bugatti’s appearance was a tribute to the Veyron, the car that redefined the hypercar category in the 2000s. Three exceptional Veyron Grand Sport Vitesse models took to the ice:
Soleil de Nuit
Rembrandt Bugatti
Meo Costantini from the Les Légendes de Bugatti collection
In a choreographed performance, professional ice skaters moved gracefully between the cars, blending motion, design and atmosphere into a living homage. The scene highlighted the Veyron’s enduring role as the car that reshaped expectations of performance, luxury and craftsmanship.
Image: Bugatti Automobiles S.A.S.
Bugatti Bolide: Raw Power on Ice
While history took center stage, modern Bugatti performance was demonstrated in dramatic fashion. Three Bugatti Bolide models were driven on the frozen lake by their owners, showcasing the challenge of managing extreme power under the most unforgiving conditions. The demonstration offered a rare glimpse of the Bolide concept translated into a real-world, low-grip environment—an experience seldom seen even within elite automotive circles.
From Type 35 to EB110: A Complete Brand Narrative
Bugatti’s presence extended beyond the Veyron and Bolide. Iconic historic models such as the Type 13, Type 35, Type 37A, and the legendary EB110 were displayed across concours categories, illustrating the full arc of Bugatti’s evolution—from early motorsport dominance to the birth of the modern hypercar.
A Curated Experience Beyond the Ice
Away from the frozen track, Bugatti welcomed selected clients in the I.C.E. Village, offering an atmosphere inspired by alpine chalet elegance. The setting reinforced the brand’s philosophy: not just showcasing cars, but cultivating a shared culture among owners, collectors and enthusiasts.
TIMELESS ELEGANCE MEETS RAW PERFORMANCE: THE ICE ST. MORITZ
Source: Bugatti Automobiles S.A.S.
A Celebration of Brand, Family and Passion
As highlighted by Bugatti’s leadership, the event was not merely about vehicles, but about community. The combination of historic reverence, contemporary performance and emotional storytelling reflected Bugatti’s unique position—where engineering excellence meets art, and where past, present and future coexist on equal footing.
